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Let Us learn about JUTE

........ not only cute but also eco-friendly and 100% bio-degradable.

JUTE is a natural vegetable plant fibre that grows well in warm, humid climate. It requires plenty of rainfall. India and Bangladesh are the major producers of jute in the world.


The cultivation of jute begins by tilling the land (without using any fertilizers and pesticides) in the month of April. After heavy shower of rain, farmers sow the seeds, and, soon little plants grow up like sticks. It has little green leaves, but no branches.

In 4 months time, they attain maturity ( 15 – 20 cm long )and are ready for harvesting. The stalks are cut-off, tied into bundles and retted (soaked) in water for about 20 days. The process of retting softens the tissues and permits the fibres to be separated. The fibres are then peeled off from the stalks in long strands and washed in low running water. Then they are spread on thatched roofs to dry under the sun. JUTE fibre is thus ready for sale in the market.

The jute fibres are off-white to golden brown in color (hence nicknamed GOLDEN Fibre) and about 1 – 4 meters in length. They are pressed into bales and shipped to jute mills for converting into yarns which is later woven into jute fabric.

JUTE is 100% bio-degradable and recyclable and hence eco-friendly.

JUTE has high tensile strength, and fabrics made out of jute fibres are CO2 neutral and hence decomposable.

JUTE is :

  • Earth –friendly
  • Strong
  • Washable
  • Fashionable
  • Versatile
JUTE, the Golden Fibre is a nature's gift to mankind. It decomposes and mixes with the soil. Toxic gases are not released when it is burnt or destroyed. JUTE prevents soil erosion and nurtures vegetation. With high tensile strength, its coarse character has a charm of its own, unmatched by any other fibre. With silky lustre and aesthetic appeal, JUTE is here to stay as a Fashion statement. After experimenting with plastics / synthetic products and learning about its harmful effects on soil and environment, the world today is turning towards JUTE, the versatile fibre. So, Switch to JUTE.
Let JUTE be your natural choice

Jute Fabric

Jute Plant

Jute Fibre

Jute Yarn